Or you can go the more casual, authentic route (recommended) like the image of me below working from my parents’ dining room (I swear my hand is not that large in real life).Be aware of where the “finish” button is (at the bottom of the page) so you can give a proper sign-off.Once you’re no longer live, your video can still live on for fashionably late viewers to enjoy. A Page admin can pin a comment during a live broadcast. You can pin a comment to the bottom of your video during a Facebook Live broadcast. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. The comments plugin lets people comment on content on your site using their Facebook account. All you need is a mobile device or desktop computer that has a solid camera or webcam and microphone.If you’re on a mobile device or going live from your Facebook profile rather than a Facebook company page, a small button will appear when drafting a post that says “Live Video.” Select it to get started!If you’re going live from a Facebook page on your desktop, you’ll see a box that says “Live Video” below the post box, like the one below.Your description and video thumbnail are by the far the most important pieces of your video. Perhaps you burnt a piece of toast on your Facebook Live cooking show?With live video, these mishaps are bound to happen, and these things are actually what makes live video so much fun. It will also help ensure the lighting and sound are up to your standards. Rather than getting embarrassed and ending the video mid-way through, embrace your mishaps. On the other hand, watching a video of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers and keep them hooked. Perhaps even run a live contest asking them to like, share and comment on the post to be entered into a free giveaway raffle.With Facebook Live it can be hard to host your video and reply to comments at the same time, which is why you should have a colleague answering your comments in text form, and prompting you to answer the most relevant questions during the actual broadcast.“One of the most amazing opportunities Facebook Live offers is the ability to engage with your followers,” says.When answering questions over your broadcast make sure you call out the user by their first name. Share the recording on their page? Tap on the comment you … Rather, give a proper sign-off with an actual ending for next steps.After the broadcast, what do you want your viewers to do? I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!No, this post is not about my long-time obsession with TRL, but rather a new,Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view. !Aside from the obvious tips, like having a strong and dependable internet connection, you may be curious how else you can set your Facebook Live video on the path to video viewing success.Here are 16 easy tips to improve your Facebook Live video recording, leading to more eyes on your content.Far too often I see these awful video recordings that are glaringly bright and hard to focus on because the star of the video has their back to a window, like the image below. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. Only one comment can be pinned at a time, but there is no limit to how many times any comment can be swapped in and out. Take this a step further by sharing some bits of your life to connect with your audience on a more personal level.No, you don’t need to give away your social security number or dive into the details of your messy breakup, but share something positive from your life, like the example from Plated below.This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, and seeing the connection between her and her father definitely evokes positive emotions from viewers.At Wistia, we film a LOT of videos in house, and one tip always provided by our video producers is to bring energy and speak with a smile. Click in the top right of Facebook. Below are five ways you should be using Facebook Live in your marketing campaigns:Do you ever feel like your audience sees you as a corporate, stuffy robot? Just check out the difference in the before and after photos below.Mobile filmers have the natural urge to film vertically since this is just how you’re used to using your phone, but flipping your phone to a horizontal view yields a much nicer sized video. Visit your Facebook page for a discount code? Select Settings & Privacy > Settings.

You can do this by going to your own Facebook profile, and selecting “Only Me” before recording.This will allow you to “get loose” and comfortable on the camera. Or maybe you had one piece of hair that was sticking up the entire time?

For example, I can tell from the post below that I did not take my own advice from tip #1.The beauty of Facebook Live is that it allows you to share your experiences in real time, and make a more human connection with your audience.

Facebook Live videos also provide metrics around peak live viewers, total views, average view time people reached, and demographics of who watched.Using these metrics will allow you to continue to perfect your Facebook Live video strategy going forward.This guide should get you on the right path to Facebook Live streaming success! Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page.