News and blog on new sports logos and uniforms, rumours, concepts, and history in baseball, basketball, hockey, football, soccer and NCAA at Chris Creamer's Sports Logos Page SportsLogos.Net.The deal also includes players and teams collaborating with the sports drink company and their Gatorade Sports Science Institute to enhance player performance and recovery.“The NBA Development league has had a long history of being a testing laboratory for the NBA,” Deputy Commissioner Mark Tatum noted during the introductory video. Gatorade will also incorporate its most recent products and equipment throughout the league.David Carter, executive director of the USC Sports Business Institute, called the deal "very authentic" because the brands are historically connected and the deal provides the opportunity for brand positioning from both sides. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. "This is much, much deeper than that. NBA League Pass Premium . There could be some concern that renaming an entire league with a corporate sponsorship opens the door for more overbearing marketing at events. V •T •E NBA Gatorade League. Log in or register to post comments; In reply to Today's NBA D-League/Gatorade League Fun Fact … ''The key ... is to position this so it's not too much in your face,'' Carter said, adding that the NBA is ''pretty good at striking that blend of what's appropriate. While other leagues have putting sponsorships on jerseys for several years, including the WNBA, MLS and soccer leagues overseas, the NBA got on board and approved on-jersey corporate sponsorships patches starting next season. ''.Neither the NBA nor Gatorade said how much the partnership is worth, though Carter said he doesn't ''know that it's as important from a (financial) numbers perspective as much as it really underscores that the NBA is continuing to look for unique ways to add marketing inventory. "The key ... is to position this so it's not too much in your face," Carter said, adding that the NBA is "pretty good at striking that blend of what's appropriate. "Everything's been very incremental," Carter said. ".The development league has grown from eight teams when it debuted in 2001-02, to 25 for next season. The NBA Development League is changing its name starting next season to the NBA Gatorade League, a deal that will include a rebranding that will affect the league logo, basketballs, jerseys, on-court signage and digital properties.Long viewed as a proving and testing ground of sorts for the NBA, what has been known as the D-League will also get to take advantage of Gatorade's Sports Science Institute - a resource that many elite athletes, including Dwyane Wade and Cam Newton, have used in recent years for testing and evaluation of what exactly their bodies need during competition. ''.Putting sponsorships on jerseys is fairly new for the NBA. Since that first season the league has grown from eight teams in 2001-02 to twenty-five for the upcoming 2017-18 season.The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fuelling players to perform at the highest level.”,This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance.”,Utah Jazz will use jersey sponsorship to raise money for cancer research,Red Wings to Honour Late Owner With Patch, On-Ice Logo,Return of the Pinstripes! "I think the NBA sees, as they continue to build this league as an asset of theirs, there will be plenty of marketing dollars coming behind it and being innovative with something like this is really the front end of that. ".Putting sponsorships on jerseys is fairly new for the NBA. ''You've seen it at the collegiate level with jersey patches. All Rights Reserved. Buy . The NBA G League partnership, at first blush, felt like the Microsoft Zuneination of the D-League. Joined: 09/14/2010. All Teams, No Commercials . There could be some concern that renaming an entire league with a corporate sponsorship opens the door for more overbearing marketing at events.